Before (month of July): $76k

Before we joined this 8-Figure high-ticket DTC brand, on average, email was generating just under $70,000 in Google Analytics.

They had 2 flows live and a popup that was converting at .20% (yes, there is a decimal there) They sent 3-4 campaigns in 3 months, and well…

They had a deliverability and segmentation problem.They NEEDED an email system that converted customers - quickly.

After a quick audit of the account, and from our recent work dominating a 7 figure brand, we used the exact same systems to approach this 8 figure brand.

AFTER (month of November): $2.9M

We took a simple but strategized approach to grow their email system.
Here’s our exact 4-step process:

Optimizing Popup - From Day 1

Sending 3 Campaigns a Week - From Day 2

Re-Write & Re-Design 5+ Flows - In 2 Weeks

(Make sure to fix any technical issues and fix deliverability IF it’s an issue on DAY 1)

Within 1 week, pre-purchase flows were redone and redesigned. The popup was A/B tested 20+ times to change their .40% > to a 4% day OVER day submission rate.

Getting back on track by the 2nd week from signing, we had all their flows up and running. These flows were the epitome of:

Hours of product research and branding

Going through EVERY single review

TRULY understand WHO we are selling to

Each flow was designed to have a touch of “branded direct-response,” which is a fancy way of making the customer take action NOW. (Touch points and let them know what they are missing out on).

Keep in mind this customer USUALLY will make one purchase throughout their lifetime - our goal? Get this customer to BUY AGAIN - for themselves or a loved one!
While also conquering new customer revenue.
It’s important to also note the post-purchase experience we created is smooth and exceptional to MAKE sure this customer feels rewarded for buying twice, or three times, by removing buyer remorse and instead getting them excited for another round.

As you can tell, the combination of FLOWS + CAMPAIGNS + FIXING THERE DELIVERABILITY was the MAIN needle mover for this brand. Increasing the campaign cadence from 3 a week was a complete game-changer (today, we send 4 a week). Each campaign today generates $10-40k ON AVERAGE.

The sweet combination of creative retention angles & content-driven emails is masked… because every single email we send is a HARD SELL.

For a while, we were forced to only send to an engaged segment - because they weren’t on Shopify… we knew we had a huge battle ahead of us.
Segmentation wasn’t possible so we had to create emails for… EVERYONE.(Including people who purchased)

Keeping unsubscribe rates relatively low, we grew the list from 20k to 65k people in just 5 months.

Through the popup but also the re-engagement technique chopping into over 300,000k people while not DESTROYING their deliverability.

Month by month their GA began to increase 200%, 300%, 400%...

The numbers just kept rising…

‍But…
Our campaign strategy coming into Black Friday Cyber Monday COMPLETELY BLEW IT OUT OF THE PARK.
‍Things to note since we joined back in June till November, we’ve now taken them from just $70,000 through email come NOVEMBER: $2.9 Million (a month).
Imagine hiring an agency THAT ACTUALLY Delivers (it’s a dream)...

We created flows hyper-specific to black Friday.

These “hyper specific” flows are CRUCIAL to surpassing expected KPIs.
‍This is what happens when you KNOW the customer and create popups + campaigns + flows that all work in tandem to SMASH your projections.
Flow revenue smashed it, but how did we dominate the campaign sector too?

We made sure to create FUN, captivating, LTV-focused retention campaigns by using creative angles and fun emails that the customer was EXCITED to open.

EVERY EMAIL was designed to SELL.

But we did it in a way that wasn’t pushy and was content-focused, and the emails never ever felt repetitive or boring. (That’s the key to good email marketing)

Averaging 61% opens & 1% Clicks during the most SATURATED time of the year in email.

plain-text email for this brand usually tends to OUTPERFORM a beautifully designed email.

(We send both)Click rates are partly “fugazi,” meaning they don’t REALLY matter as long as you are DRIVING revenue.We tend to send “plain-text” emails that ALWAYS result in lower clicks BUT HIGHER INTENT purchasers.Surprisingly a plain-text email for this brand usually tends to OUTPERFORM a beautifully designed email.

Click rates are partly “fugazi,” meaning they don’t REALLY matter as long as you are DRIVING revenue.We tend to send “plain-text” emails that ALWAYS result in lower clicks BUT HIGHER INTENT purchasers.Surprisingly a
plain-text email for this brand usually tends to OUTPERFORM a beautifully designed email.

(We send both)

Using our subject line tactics and extremely creative email angles, we generated $1.2M through campaigns, and $1.7M through flows, generating 41.43% through email/sms.This is the combination of multiple angles, writing copy that converts, having designs that are captivating, and just creating emails, people are excited to open…Along with a killer email strategy… your DTC brand can be generating 30% of YOUR revenue through email.It’s not going to be easy, but just like you’ve seen today, we took this brand from 0 to 40% email attributed revenue in 5 months.

0 to 2.9 million a MONTH.

And their team could focus on higher-leverage tasks without the burden of email and SMS. NOW, they are generating millions through email/sms after the course of 5 months of working with us.

When back in July when we joined, it was hovering 70k.
That’s the epitome of testing, understanding the customer avatar, and having a team of copywriters, designers, and true email strategists who have worked in multiple niches can offer.
We aren’t your usual “email agency” The founder has personally worked in 15+ 7 & 8 figure DTC brands accounts.‍You work 1 on 1 with the founder and have direct access to there designers, email technicians, and copywriters, and see a deep look into how the process works with full access to our workspace.Email doesn’t have to be hard.

That’s why we made it easy.

Taking an 8-figure brand from 5% to 40% email revenue in 5 months…

Before (month of July): $76k

AFTER (month of November): $2.9M

Getting back on track by the 2nd week from signing, we had all their flows up and running. These flows were the epitome of:

We created flows hyper-specific to black Friday.

EVERY EMAIL was designed to SELL.

Your Go-To Post Acquisition Partner.