How we generated $776,818.81 in 5 days over BFCM for an 8-figure brand breaking their all-time highs… (through campaigns alone)

We took a simple but strategized approach to to have one of there BEST Black Fridays EVER to date.
MacBook mockup

THE GOAL:

Dashboard mockup
We took a simple but strategized approach to to have one of there BEST Black Fridays EVER to date.Using EXTREMELY plug and play strategies ANYONE can use…Here’s the presale we had BEFORE Black Friday.
We BUILT HYPE and… A BUNCH OF IT.
Dashboard mockup
That’s right we used an OFFICE gif.
Most brands are scared to make emails fun - if thats you people probably don’t like opening your emails.

This brand? EVERY email is a SURIPSE… The result? A RECORD-BREAKING BFCM.

But we also did something very particular that 99% of email markets AREN’T DOING.“

Add to calendar”
Using a specific software, it integrates the sale on any calendar on there phone, outlook, Gmail, yahoo, it doesn’t matter.

It gives them push notifications when the sale is live and practically another version of SMS.

If you noticed, we completely SOLD the click. MOST people would give away the OFFER and WHEN it starts.
We made sure to specifically say, “CLICK Below to SEE when the deals start and WHAT the deals are.

This creates HYPE, and it also creates curiosity. The presale did $100k that's when I knew BFCM was going to be a home run.

Right now, I will break down the EXACT step-by-step strategy used to generate $776,818.81 from Thursday to Cyber Monday (5 Days).

Below I have our REVISED email strategy is double the revenue we did this year…

Exact Breakdown Below:

Email 1: Thanksgiving morning:
8/23: 8am email - Turkey
Dashboard mockup
Our campaign strategy coming into Black Friday Cyber Monday COMPLETELY BLEW IT OUT OF THE PARK. Things to note since we joined back in June till November, we’ve now taken them from just $10,000 through email come NOVEMBER: $199,768.
Imagine if you could 20x your email revenue… Things to keep in mind that this brand did and is STILL doing going into december. As they began to scale FB Ads, our popup was capturing 15% of customers coming to the website, and we created flows hyper-specific to black Friday.
Email 2: BLACK FRIDAY:
8/24: 8am email - BF
Dashboard mockup
This email MUST be sent EARLY.

Everyone is looking for deals don’t wait past 9 am IMO.

2 Things you’ll notice:
65% of people opened
(2nd highest opened email on the account)

DURING the most saturated time of the year.
How did we do that?
No preview text - subject line mentioned nothing about place friday.Look below our email effortlessly stood out in a SEA of BLACK FRIDAY IS LIVE 50% OFF 100% OFF! With a SIMPLE trick.
Dashboard mockup
SMS 1: BLACK FRIDAY:
8/24: 12pm sms - Low
Dashboard mockup
One thing specific here that MOST brands don’t do is URGENCY.What we did: “Low on stock on BEST-SELLING models”
This is a no-brainer…Don’t just shove the offer in their faces give them a REASON to buy.
Email 3: BLACK FRIDAY:
8/24: 6pm email - BF
Dashboard mockup
Pretty simple here just resend the email again - to people who didn’t open.

MAKE SURE TO INCLUDE PEOPLE WHO CLICKED BUT DIDN’T BUY. Because if they opened, AND clicked - literally just resend the email and remind them to buy.
Email 4: BLACK FRIDAY:
8/26: 8am email - BF
Dashboard mockup
For this, we used the “Still going” angle…

It’s important to basically spam the consumer over the weekend - lots of brands used the “small biz” angle for Saturday unfortunately, this brand doesn’t really fit that.

(Highest opens EVER on the account with 66%)How did we do it?
Subject line preview text trick again.
Email 5: BLACK FRIDAY:
8/27: 8am email - CM
Dashboard mockup
Subject line preview text trick again.
Again you are fighting for inbox placement, so use this wisely. Not a single email I had “top of fold CTA”Going AGAINST “best practices” will make you more money.
SMS 2: BLACK FRIDAY:
8/27: 12pm SMS - Low
Dashboard mockup
Same deal here:
Make the OFFER appealing.
Instead of 30% EVERYTHING SHOP NOW: Try..Deals END tonight, this is the LAST CHANCE to hit your New year resolutions offer xyz.
Email 6: BLACK FRIDAY:
8/27: 6pm Email - CM
Dashboard mockup
Pretty simple here just resend the email again - to people who didn’t open.
MAKE SURE TO INCLUDE PEOPLE WHO CLICKED BUT DIDN’T BUY. Because if they opened, AND clicked - literally just resend the email and remind them to buy.

THAT’S A WRAP:

Dashboard mockup
That’s the epitome of testing, understanding the customer avatar, and having a team of copywriters, designers, and true email strategists who have worked in multiple niches can offer.

We aren’t your usual “email agency” The founder has personally worked in 15+ 7 & 8 figure DTC brands accounts.

You work 1 on 1 with the founder and have direct access to there designers, email technicians, and copywriters, and see a deep look into how the process works with full access to our workspace.
Email doesn’t have to be hard.
That’s why we made it easy.
….continued

After the “big day” there was still SO much our team learned that we will BE DOING.
I received THOUSANDS of emails over BFCM but noticed ONE brand that absolutely CRUSHED it.

While I don’t fully agree with there email content - can they get it away with it absolutely!HEXCLAD.

Your Go-To Post Acquisition Partner.

Schedule your call with Harris

Brief 10-15 minute call to see where your at, where we can take you, and how EXACTLY we will guarantee results.
Low Time Commitment
Designs & Copy That Convert
Increase Retention
Best Email Deliverability
Higher AOV
Leverage SMS